Invited Speakers

Wednesday - May 26, 2010

Keynote - Rachel Hinman, Nokia Research Lab

Rachel Hinman 08:30 - 10:00

Technology is a Cultural Practice
How do you design a mobile money service for people in rural Uganda who’ve never had a bank account?

How do you test the usability of a mobile phone’s address book for users in rural India who’ve never had an address… yet alone an analog address book?

As cheap PCs and inexpensive mobile phones flood the global market, usability and user experience professionals will encounter more and more questions like these. Questions that challenge not only our research tools and methodologies, but our fundamental assumptions about how people engage with technology.

In this keynote, Rachel will share her thoughts on the challenges and opportunities the current cultural watershed will present to our industry as well as the metamorphosis our field must undergo in order to create great experience across different cultures.

About Rachel:
Rachel Hinman is Senior Design and User Experience Researcher at the Nokia Research Lab in Santa Monica, California and a recognized thought leader in the mobile user experience field.

Her passion for people, design, and the belief that technology should improve the human condition has been the driving force of Rachels career for the last ten years. She is a strong believer in approaching mobile research and design from an empathic, human-centered perspective.

Rachel's innate sensitivity to people and culture have proven powerful skills in the field, enabling her to successfully lead research studies on mobile phone usage in the US, Europe, Asia and Africa.

Rachel is the creative force behind the 90 Mobiles in 90 Days Project and writes and speaks frequently on the topic of mobile research and design. Her perspectives have been featured in Interactions Magazine, BusinessWeek, and Wired Magazine.

Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago.

Aaron Cheang, Google

Aaron Cheang 10:30 - 12:00

Google Wave
Google Wave seems to have struck a chord with many people both within Google, and externally. However, there are some major challenges developing new products while balancing the user experience. This presentation aims to provoke thinking amongst User experience and Human Computer interaction professionals about how we influence the design of disruptive products and technology.

When designing, we often think of who is our target user, what are the underlying user needs, core use cases, interaction design principles, standardisation and consistency, however you don't always have to follow these to make an innovative product. User experience often becomes focussed upon consistency, UI standards, principles, however designing a disruptive technology often involves breaking these standards.

How do you find the right balance? In this session, I will outline how we attempt to balance disruptive innovation with user experience and research findings.

Aaron is the Lead User Experience Researcher on the Google Wave team, trying to create a new communication and collaboration system and is very glad he can finally talk about what he does. Prior to working at Google Australia, he was based in London and managed the User Experience Research team at eBay UK. Due to his outstanding efforts at eBay, he helped to halve the share price despite stopping lots of bad ideas going on the site! He has also consulted with many companies in the UK and Australia including CarPhone Warehouse, O2, Mars, Sega, Qantas, Vodafone Australia and Vodafone NZ.

When he isn't working, Aaron enjoys spending time with his wife (Tina), his new niece, travelling (he only got to 21 of the 45 European countries), hanging out with his church friends to talk about the meaning of life, as well as playing basketball (despite his height limitations).

Pieter Desmet, Delft University of Technology

Pieter Desmet 15:30 - 17:00

Design for Happiness
The ability to design products with a positive emotional impact is of great importance to the design research community and of practical relevance to the discipline of design. Emotion is a primary quality of human existence, and all of our relationships – those with inanimate objects as well as those with people – are enriched with and influenced by emotions. Not only do emotions have a considerable influence on purchase decisions, post-purchase satisfaction, and product attachment, but also on the general happiness of the people who own and use them. The emotions that we experience daily, including those we experience in response to the designed objects that surround us, have been shown to be main determinants of our general well-being. In his lecture, Desmet discusses the role of product design in emotional experiences, and proposes some opportunities to develop design strategies to conceptualise products that contribute to the happiness of their users.

Dr. Pieter Desmet is an associate professor of form theory in the faculty of Industrial Design Engineering at Delft University of Technology. He has a background in industrial design, and obtained his Ph.D. for research on emotional product experience. His main research interest is in the field of design, emotion, and subjective well-being: he studies why and how consumer products evoke emotions, and how product experience can be measured. In addition, he develops methods that facilitate emotion-driven design in cooperation with several international companies. He is co-founder and executive board member of the International Design for Emotion Society. He is scientific advisor of SusaGroup, an organization that facilitates design for meaningful experiences, and frequent guest lecturer in, for example, Hong Kong, Korea, Taiwan, Chicago, and Denmark. Desmet has published his research in major international journals, is (co-)author of the books Enriching (2008), Design and Emotion moves (2008), Designing Emotions (2002), and co-editor of a design & emotion special issue of the International Journal of Design (2009).

Thursday - May 27, 2010

Dan Rosenberg, SAP

Dan Rosenberg 08:30 - 10:00

Global Sustainability: Fit or Misfit for HCI?
Today, one of the most prevalent themes related to “Design in the Real World” is global sustainability. Sustainability can be approached at both a personal and a professional level. At the personal level it involves the consumption choices we make on a daily basis. However, it is at the professional level where the greater opportunity have a significant impact can be found.

What is HCI’s potential contribution to global sustainability?
This talk will first provide an overall framework for understanding the policy and economic variables related to engineering products and systems for sustainability. Then within this framework it will explore several issues facing the HCI community regarding it’s maturity of practice as we endeavor to participate in this area. Several “state of the art” industrial sustainability solutions with a strong focus on usability will be included as a case study to help shape the discussion. Finally, specific suggestions will be presented (to be debated by the audience) illustrating how HCI methods can increase the probability of success in meeting this critical design challenge.

Daniel Rosenberg is a Senior Vice President at SAP, the largest Enterprise Applications Software company in the world. In this capacity he directs user experience design and usability activities across all SAP product lines. His team is also responsible for UCD methodology definition, corporate UI standards. Prior to joining SAP he was Vice President of R&D for UI Design at Oracle Corporation. Previous corporate positions include the role of User Interface Architect for Borland International and Ashton-Tate. While at Borland, he designed the first Windows GUI for Borland C++, as well as many other early innovative product user interfaces for personal computers.

He has authored or co-authored many well known publications in the HCI field, including "Human Factors in Product Design" (Elsevier 1991), as well as chapters in the original "Handbook of Human Computer Interaction" (Elsevier 1988), "Coordinating User Interfaces for Consistency" (Academic Press 1989) and "Usability in Practice" (Academic Press 1994). He is also one of the founding editors of ACM's NetWorker magazine, a publication that focuses on how the Internet has changed the nature of work.

Steve Portigal, Portigal Consulting

Steve Portigal 10:30 - 12:00

Culture: You're Soaking In It
Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.

Steve Portigal is the founder of Portigal Consulting, a bite-sized firm in the San Francisco Bay Area that brings together user research, design and business strategy. Portigal Consulting helps clients to discover and act on new insights about themselves and their customers. Steve speaks regularly at design events (IDSA, IXDA, interaction09, etc.). He writes for interactions magazine, Core77 and the Portigal Consulting blog, All This ChittahChattah. He is an avid photographer who has a Museum of Foreign Groceries in his home.

Tom Bieling, Deutsche Telekom Laboratories

Tom Bieling 13:30 - 15:00

Dipl.-Des. (FH) Tom Bieling, born in 1979, studied Design at the University of Applied Sciences, Cologne (Germany) and Universidade Federal do Paraná, Curitiba (Brasil). In his work he focuses on cultural practices especially by means of (body-) language, signs, social dynamics, as well as perception of image and behaviour of reading. Furthermore he has been researching about the impact and relevance of demographic and socio-cultural categories on form and practice of design (process), as well as its effects on usage and practical use of design within these categories.

Tom works as a PhD candidate at the Design Research Lab of Deutsche Telekom Laboratories in Berlin/Germany. He is founding member of the Design Research Network and active member of the DGTF (Deutsche Gesellschaft für Designtheorie und -forschung; German Society for Design Theory and Research).

Friday - May 28, 2010

Dario Buzzini, Design Director, IDEO GmbH
Ferdi van Heerden, Business Design, IDEO GmbH

Dario Buzzini Ferdi Van Heerden 10:30 - 12:00

Change, Impact & Optimism
An open-ended journey to illustrate how design has been moving from shaping the things around us to shaping the behaviors and societies we live in.

We have learned by involving people in our processes, we have enriched our craft and engaged the inherent desire in people to design their own worlds. We have had to re-conceive our role as designers of stuff and experiences, into one of to ultimately empowering people by enabling them to create.

Products > Experiences > Behaviors & Interactions > Social Impact > ?

The presentation will illustrate how the design practice has been (and still is) moving into a very challenging, yet exciting, space.


Dario Buzzini is the Design Director at IDEO in Europe. Dario’s day to day work is focused on helping Fortune 500 clients address complex interaction design product and service challenges (from telecommunication, to financial services, to automotive & consumer electronics).

A great part of Dario’s personal work is focused on design speculations on what he calls Behavioral Objects: objects that explore, challenge or emphasize specific interactive ‘modes’ or behaviors. This specific focus highlights Dario’s core interest in physical grammars, formal languages, design technology & social interactions.

Dario is a Product and Interaction Designer, and in the past eight years he has been working and collaborating with international companies like Artemide, AT&T, Fiat, Ford, Eli Lilly, Motorola, Novartis, Philips, PNC, Prada, Tecno and Telecom Italia.

As an educator, Dario has taught and lectured at different universities around Europe including Politecnico di Milano, Interaction Design Institute Ivrea & Umea Institute of Design. Dario holds a Masters of Science in Industrial Design from the Politecnico di Milano and a Master of Science Degree in Interaction Design from the Interaction Design Institute Ivrea.