Conference Schedule 2009: Posters

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Wed Jun 10, 10:00am - 10:30am


Wed Jun 10, 3:00pm - 3:30pm



A comprehensive method for experience prototyping increased a business' revenue by six times
Case Study for General
This poster describes an innovative method for service design which significantly improved the user experience of a fast food shops chain. The method combines context analysis with experience prototyping and investigates multiple modalities of customer experience. As a result all service design measures were significantly improved. Increase in business’ revenue is currently six times more than before.

Zafer Bilda

Achieving balance: experience vs. usability
Discussion for General
Where is the balance point between usability and experience? If every experience needed to conform to usability guidelines, what would happen? Would landmarks still exist? Art? History? Are some things treasured precisely because they’re not strictly usable in today’s terms? This multi-poster set illustrates, somewhat tongue-in-cheek, what harm or good may come from applying modern-day usability principles to some well-known places and things.

Barbara Holmes, Melissa Casburn, Patrick Craig, Barbara A. Holmes

Approachable & Usable: Redesigning Delta's Airport Kiosk
Case Study for General
In order to help entice potential users to try an airline kiosk, our usability team conducted a combined brand approachability and usability test on three designs. Our poster outlines the methods, our observed results, and the benefits we reaped by combining both types of tests into one experience.

Celeste A. Buckhalter, Abigail K. Stephenson

Benchmarking the Benefit of User Testing: Pre- and Post-Design Results for a Public Transportation Site
Methodology for General
A Transportation Authority, an award-winning public transit provider, redesigned its website to further improve service. This project highlights the value of assessing usability before and after redesign. Results showed increased task success and efficiency, but also identified continuing problems, including differing responses among diverse user groups.

Michael S. Elledge, Jieun Sung, Hayley E. Roberts, Sarah J. Swierenga

Bridging Traditional Marketing and UCD Methods in Local Government to Improve Citizen Satisfaction and Online Uptake in Service Delivery
Case Study for General
Designing a UCD experience for customers presents significant challenges in local government. An interdisciplinary team approach combining strategic marketing, communications, and UCD methods led to measurable increases in customer satisfaction and online uptake in one program area.

Cathy M. Kealey, Daniel Langdon, Glenn Brunetti

Have a cup of coffee! Deducing usability problems in a structured way with occurrence/severity diagrams
Case Study for General
The complex interface of a coffee vending machine is tested for usability. To analyse the results, a new structured method is generated. This method involves the use of sticky notes, clustering of information and application of occurrence/severity diagrams. This new method is explained and the results are discussed.

Brecht J. Daams

Investigating Age-Related Differences in Web Site Usability Testing Performance by Using Eye tracking
Methodology for General
Young and older adults performed Internet tasks while eye movements were recorded. Older adults took longer to look at peripheral items and did not look at them as often as young adults did. There was a large difference in performance between the groups for peripheral items, but not for central.

Jennifer C. Romano Bergstrom, Erica L. Olmsted Hawala, Elizabeth D. Murphy

Observers in the Field: Logistics and Guidelines for Usability Testing in Businesses and Institutions
Discussion for General
When researchers conduct usability testing, observers often attend. This poster will address the practical concerns of including observers when conducting usability testing with business software and website users, and offer guidance about issues to consider to help ensure that observers do not negatively affecting the testing environment or results.

Miriam Gerver

Strategic Experience Alignment - Taking Experience Design to SEA-Level
Methodology for General
Strategic Experience Alignment (SEA), a leading-edge methodology, marks the evolution from a traditional “bottom-up” focus on interfaces / channels to one that ties Enterprise business objectives to Customer Experiences. SEA provides a unifying framework that aligns business units with disparate objectives, quantifying all interactions into actionable and measurable business results.

Ronnie Battista, David Roth

Techniques For Redesigning Business Applications For The Touch Screen
Case Study for General
The poster presentation focuses on the design challenges encountered in transferring common mouse/keyboard user interactions such as dropdown list boxes, checkboxes, and online help, to a touch screen. Design techniques I developed for the touch screen will be described and demonstrated, showing how to maximize touch interaction and take advantage of the touch screen’s usability benefits. Attendees will also be able to interact with the application.

Carla Merrill

The Need to Include Users When Analyzing What They Need
Case Study for General
Product Development often attempts to prioritize the various needs of users in their absence. There are many reasons this happens, such as lack of a user research budget or time constraints. Three case studies in which non-user teams (Dev) prioritized user needs, and then later these needs were prioritized by actual users, show virtually no correlation with one another. Non-users do a poor job at prioritizing user needs.

Mark Molander

Understanding Ethnography: A Brief History of Ethnography in Athropology and Applied Fields
Discussion for General
Ethnography is an accepted analysis and reporting method in user-centered design. Before user researchers can implement ethnography, however, it is important to understand elements of its history that have shaped the concept. The poster is a brief history of ethnography.

Zarlashtah Ludin, Christopher S. LaRoche

Usability Testing of Voting Systems: Customizing the Common Industry Format
Case Study for General
We adapted ISO/IEC 25062:2006, the Common Industry Format (CIF) for Usability Test Reports, for reporting on the usability of voting systems. Learn how we customized the CIF and created easy-to-use templates. Find out how voting system manufacturers will be using the CIF to meet some of their usability requirements.

Sharon Laskowski