Conference Schedule 2010: Idea Markets

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Wed May 26, 10:30am - 12:10pm



Can’t we just get along: how can UX practitioners work better with marketing researchers?
for General
Companies often keep UX research and marketing research in separate “silos,” which can have a serious impact on the sharing of information relating to key insights re: customer experience. How can we break down the silos to better serve the customer, elevate the importance of UX within the organization, and ensure the success of our business?

David Kozatch, Susanna Kirk

Design by committee
for General
Design is often thought of as a solo endeavor, yet in most organizations, design takes teamwork. Business, user experience, and customers all play a role. How can we harness the wisdom of the crowd without being slowed down by “design by committee” mentality? What techniques can help facilitate group design?

Lani Hathaway

How can UX professionals avoid (obvious and very subtle) communication pitfalls?
for Advanced Practitioners (AP)
Communicating is essential for UX professionals, e.g., with clients to reach project goals or with other practitioners to foster knowledge. Diverse issues can impair such communication – sometimes obvious such as cross-language barriers, sometimes subtle such as differing implicit assumptions concerning concepts like “user experience”. Being aware of these pitfalls and knowing how to avoid them is a key factor for successful UX-projects and personal growth as UX professional.

Markus Weber

How can we design for *everyone* who does not read easily?
for General
Many people have difficulties with reading. A few of the reasons: distractions, reading in a second language, visual difficulties, dyslexia, low literacy, stressful environments. How can we design for these varied audiences? Can one approach fit all, or are there compromises to be made?

Caroline Jarrett

How can we make Agile UX work?
for Advanced Practitioners (AP)
It’s becoming more and more important for UX practitioners to understand how UCD and its techniques can be applied in an agile context. This session provides a much-needed opportunity to share experiences, discuss ideas how to make it work, and reflect on what agile means for the usability community.

Johanna Kollmann

How to establish a “UX culture” within an organization?
for Advanced Practitioners (AP)
An organization’s “UX culture” is the soil on which UX-projects can thrive. Without being aware of UX issues and placing value on them, it is hard or even impossible for projects to have a lasting impact. The better UX professionals know how quickly assess UX culture and to ingrain it in an organization, at least on a small scale, e.g. in a project team, the better the foundation for UX projects.

Markus Weber

Professional Development: Can it be cheap, easy and fun?
for General
Although Usability Professionals are a diverse group, we all strive to continually develop professionally to keep up with cutting edge techniques and technology. In these challenging economic times attending an expensive conference might not be affordable so what professional development ideas can we come up with that are cheap, easy, and fun?

Lorie Whitaker

Social media and user research
for General
Organizations are starting to use social media to listen to customers. How do they determine who to listen to? How should organizations use social media to make decisions about products and services? Social media presents exciting challenges for user experience researchers, so it’s essential to share emerging methods & strategy.

Lani Hathaway, Kath Straub

What can create goodness of user experience in an open source software world?
for General
Drupal, Linux, Android … open source! Crowd-sourced results reflect excitement, innovation, and a wildly diverse world. Usability shows up as micro-suggestions on open source bug lists; but can it exert influence throughout, and drive overall consistency of user experience? Come join a UX revolution in revolutionary design.

Laura Faulkner

What is the role of translation in multinational user experience research studies?
for General
As products reach global audiences, UER participants increasingly represent different countries. Rarely are individual researchers proficient in all the necessary languages; they need translators and other in-country partners to communicate with participants and comprehend collected data. Tips shared at this Idea Market will help practitioners in planning and executing multinational studies.

Lori Anschuetz