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Research Traps: 7 ways of thinking that keep you from doing great customer research

There are common traps that we fall into when designing, conducting and analyzing user research. These seven traps are ways of thinking that get in our way and limit the impact of our research. Come learn what they are, when they happen, and how to avoid them.


Presentation by Wendy Castleman (Intuit)
Category:
Discussion
Track:
General
Time:
2:40pm to 3:10pm on Thursday, June 11, 2009