90 Minute Presentation Details

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“Your baby is…um…cute challenged”: How to Make Recommendations in a Difficult Environment

No matter how brilliant our recommendations, sometimes our clients aren’t ready to hear them. However, with a little savvy, some hard data, and a lot of patience, we can find ways to be effective on even the most difficult, politically-charged, and frustrating projects. Through real-life examples, we will illustrate some strategies that can help.

90 Minute Presentation by Mary J. Mascari (Kraft Foods), Layli Spaete (Kraft Foods)
Usability Fundamentals (UF)
3:30pm to 5:00pm on Wednesday, June 10, 2009