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Beyond Text: Online Card Sorting with Images

Card sorting is a frequently-used method of informing website structure; but what happens when the ‘cards’ are actually visual products that could be categorized in many different ways, and the participants are miles away? We'll share techniques, tools, and results of running such a study for a large online retailer.


Presentation by Jamie Hart (Bell Canada), Jed Wood (WebSort.net)
Category:
Case Study
Track:
General
Time:
2:05pm to 2:35pm on Thursday, June 11, 2009