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Thinking “Outside the Lab” – Using a Customer Advisory Council to get Real-World Feedback

Pushback from the development team prompted us to think “out of the lab” and try something new for us - a field methodology called a Customer Advisory Council. We’ll discuss the methodology of our Customer Advisory Council, considerations for its implementation, and ways to customize this method to fit your needs.


Presentation by Korin J. Bevis (IBM), Kristine Henke (IBM), Timothy O'Keefe (IBM)
Category:
Methodology
Track:
General
Time:
1:30pm to 2:00pm on Thursday, June 11, 2009