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Measuring the Effectiveness of Web 2.0: A Multi-Faceted Evaluation

As companies, organizations and government agencies venture into the world of Web 2.0, there is an increasing need to evaluate the effectiveness of these communications and justify the return on investment. This presentation will showcase the methodology used at one government agency to evaluate its new media technologies.


Presentation by Cari A. Wolfson, Sanjay Koyani (Centers for Disease and Prevention)
Category:
Methodology
Track:
General
Time:
2:40pm to 3:10pm on Thursday, June 11, 2009