40 Minute Presentation Details

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Out of the lab and into the field: a lab rat’s guide to getting started with ethnographic research

Researchers who primarily conduct evaluative lab-based studies must adopt different methodologies and mindsets when shifting to conducting ethnographic research. We examine a case study where a seasoned usability researcher conducts her first ethnographic study. We identify what needs to be done differently, and point to skills that can be leveraged.


40 Minute Presentation by Emily Hebard (Intuit), Keren Solomon (Intuit)
Category:
Case Study
Track:
Usability Fundamentals (UF)
Time:
3:30pm to 4:10pm on Thursday, June 11, 2009