90 Minute Presentation Details

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Making the Leap from Web to Mobile - Best Practices in Mobile User Experience Research

Understanding and connecting with mobile consumers is a challenge. We will highlight a compelling case study about the launch of a leading consumer mobile application and how creative user research made it a success. In addition we will discuss the pros and cons of several field-tested mobile consumer research methodologies.

90 Minute Presentation by Amy Buckner (AnswerLab), Kris Mihalic (Yahoo!)
Case Study
8:30am to 10:00am on Friday, June 12, 2009