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The Graffiti Wall: An Emerging Method for Gathering Qualitative Feedback in a Public Setting

The Graffiti Wall is an emerging method for qualitative asynchronous data collection that functions in a public setting to gather feedback from a diverse audience. This approach overcomes some of the drawbacks of existing methods and provides an alternative which may suit the needs of researchers in specific contexts.

40 Minute Presentation by Peter J. Roessler (Salesforce.com), Anshu Agarwal (Salesforce.com)
3:30pm to 4:10pm on Thursday, June 11, 2009