40 Minute Presentation Details

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Designing Rating Scales for Questionnaires

Usability practitioners often use ratings scales to collect data from users quickly and easily. However, the design of the scales can impact the results. In this session, we will share lessons from the fields of Psychology, Marketing, and Survey Methodology regarding the effects of rating scales on questionnaire results.


40 Minute Presentation by Jean Fox (Bureau of Labor Statistics), Scott Fricker (Bureau of Labor Statistics)
Category:
Methodology
Track:
Usability Fundamentals (UF)
Time:
3:30pm to 4:10pm on Thursday, June 11, 2009