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Field Day: A Simple Method for Connecting Teams to Their Users

Field Day is a simple, fun and low cost exercise that allows entire cross-functional teams to become “researchers for a day” and benefit from participating in ethnographic field studies observing the real world lives of users and then creatively communicating their findings to the rest of the team.


Presentation by Mark Wehner (Yahoo!), Tom Wailes (Yahoo!)
Category:
Methodology
Track:
General
Time:
1:30pm to 2:00pm on Thursday, June 11, 2009