40 Minute Presentation Details

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Quantitative + Qualitative + Web Analytics – The Hybrid Approach to Usability

Quantitative vs. qualitative vs. web analytics – Having trouble deciding which method to use? Why not combine all three into one online study? We will showcase an in-depth case study demonstrating the effectiveness of testing two website concepts through the use of a hybrid quantitative/qualitative usability method.

40 Minute Presentation by Danaus Chang (AnswerLab), Kuldeep Kelkar (PayPal)
Case Study
2:15pm to 2:55pm on Wednesday, June 10, 2009