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Make Yourself Heard! Selling User Experience in Your Organization

When it comes to "selling" user experience (UX) processes, methods and techniques in our organizations, even experienced practitioners often don’t always know how to sell effectively. We advocate for taking a very basic approach, one that looks at business goals, aligns "our” usability work with "their" objectives, and demonstrates how usability tools, methods and techniques can help accomplish business goals. This experienced practitioner session provides practical examples, tools and stories that attendees can use to help “sell” UX more effectively in their organizations.


Workshop by Jodi Sherman (State Farm Insurance Company), Dan Szuc (Apogee), John Rhodes (WebWord, LLC)
Category:
Discussion
Track:
Advanced Practitioners (AP)
Time:
8:30am to 5:30pm on Tuesday, June 09, 2009
Position Paper:
download position paper template (RTF)
download presenter's position paper ( RTF)

Note: You may wish to right-click (or control+click on Mac) the download link and choose "Save File As..." to save the file to disk.

Position Paper

Should you choose to register for this session, you will need to complete a position paper. Workshops have limited attendence. In order to select attendees who can best contribute to the discussion, the session presenters will select attendees based on your position paper.

The template contains instructions for filling in the various areas. Provide information about what background and interests you have that are relevant to the session topic.

Save the form in Word or RTF format with a filename that has your last name followed by ”_position_paper”. For example, Smith_position_paper.rtf.

Position Paper:
download position paper template ( RTF)
Note: You may wish to right-click (or control+click on Mac) the download link and choose "Save File As..." to save the file to disk.

The due date for the Position Paper is May 4, 2009.

Please send your completed document to the session leader identified via email when you registered.

The session leader will notify you of your acceptance status to the workshop and then the registration office, will complete the registration process.

If you are not accepted, you will be able to register for a tutorial. For instance, if you registered during our Early Registration period but were not accepted to the workshop, you could register for any open Tutorial paying the Early Registration price.

If you have questions about this, please contact conf2009@usabilityprofessionals.org.