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Using Alternative Focus Group Methodologies to Capture User Experience Data

Traditional focus groups are often used to gather qualitative user experience feedback, but sometimes the data gathered in these groups is insufficient. Certain constraints may also preclude the use of traditional focus groups. Using case studies as examples, this session will describe three alternative focus group methodologies that can be used to gather qualitative user feedback in such situations.


Presentation by Korey Johnson (User Centric, Inc.)
Category:
Methodology
Track:
General
Time:
2:40pm to 3:10pm on Thursday, June 11, 2009