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The Latest and Greatest: Recent Research you should know about

In this session you will learn the latest research in the fields of consumer behavior, persuasion, interaction design and user experience. This information will help you make better design decisions, create more effective and persuasive designs and allow you to speak with more authority—citing recent research as motivation for your work.


Tutorial by Kath Straub (Usability.org), Spencer Gerrol (Human Factors International)
Category:
Methodology
Track:
General
Time:
8:30am to 5:30pm on Monday, June 08, 2009

About the Tutorial

8:30 – 8:45 Introduction and Overview (15 minutes) We will introduce the agenda and discuss:

The practical role of research in usability and interface design Participants will share the types of situations where reference research would be helpful

8:45 – 10:00 Recent Research Part 1

We will discuss in-depth the recent research on. consumer behavior emotion and trust We will demonstrate each area of research with a hands-on demonstration and discuss its relevance to the types of usability decisions that we all must make as practitioners.

Exercise: Participants will be given an interface to critique and will describe and discuss their critique in light of the research just covered.

10:00 – 10:30 BREAK

10:30 – 12:00 Recent Research Part 2

We will discuss in-depth the recent research on user experience design and research methods. We will demonstrate each area of research with a hands-on demonstration and discuss its relevance to the types of usability decisions that we all must make as practitioners.

Exercise: Participants will be given an interface to critique and will describe and discuss their critique in light of the research just covered.

12:00 – 1:30 LUNCH

1:30 – 3:00 Recent Research , Part 3

We will discuss in-depth the most recent research on content design and the social psychology of persuasion. We will demonstrate each research study with a hands-on demonstration and discuss its relevance to the types of usability decisions that we all must make as practitioners.

Exercise: Participants will be given an interface to critique and will be asked to describe their critique in light of the research just covered.

3:00 – 3:30 BREAK

3:30 – 4:30 Final Application and Discussion

Exercise: Teams of participants will be given one of a set of interfaces to critique and will be asked to describe their critique in light of all the research covered in the tutorial. We will discuss the implications of the day on their work moving forward.