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Eyeing Successful User Experience: Measuring Success & Failure Through the use of Eye-Tracking

Eye-tracking has often been presented as a nifty high-tech tool but is often criticized for failing to provide useful results. Learn how to effectively utilize eye-tracking metrics to measure success and failure in a design. Eye-tracking examples will be shown that clearly highlight the key measurements used in determining the success or failure of specific design elements.


Presentation by Andrew J. Schall (Human Factors International)
Category:
Case Study
Track:
Usability Fundamentals (UF)
Time:
1:30pm to 2:00pm on Thursday, June 11, 2009