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Competitive User Research: Why, When, and How Should We Do It?

In this era of tough economic decisions, organizations want quantitative data to make effective product planning decisions—and to show customers and investors how their products compare to the competition. User research that collects metrics provides valuable and compelling behavioral data and serves as a “reality check” to survey research.


Idea Market by Stephanie Rosenbaum (Tec-Ed, Inc.)
Category:
Methodology
Track:
Advanced Practitioners (AP)
Schedule:
  • 12:00pm to 1:30pm on Wednesday, June 10, 2009