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Will A/B testing make user research obsolete?

As web companies increasingly turn to experiments ("A/B testing") to inform decisions about design alternatives, will the allure of rapid, statistically significant results render the discipline of user research obsolete? Join us for a discussion about the impact of experimentation on the usability professional (and vice versa!).


Idea Market by Beverly T. Freeman (eBay)
Category:
Discussion
Track:
General
Schedule:
  • 12:00pm to 1:30pm on Wednesday, June 10, 2009