Usability Professionals' Association
2009 International Conference
Bringing Usability to Life
Making everyday things better
Product Development often attempts to prioritize the various needs of users in their absence. There are many reasons this happens, such as lack of a user research budget or time constraints. Three case studies in which non-user teams (Dev) prioritized user needs, and then later these needs were prioritized by actual users, show virtually no correlation with one another. Non-users do a poor job at prioritizing user needs.