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The Need to Include Users When Analyzing What They Need

Product Development often attempts to prioritize the various needs of users in their absence. There are many reasons this happens, such as lack of a user research budget or time constraints. Three case studies in which non-user teams (Dev) prioritized user needs, and then later these needs were prioritized by actual users, show virtually no correlation with one another. Non-users do a poor job at prioritizing user needs.

Poster by Mark Molander
Case Study
  • 10:00am to 10:30am on Wednesday, June 10, 2009
  • 3:00pm to 3:30pm on Wednesday, June 10, 2009