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Strategic Experience Alignment - Taking Experience Design to SEA-Level

Strategic Experience Alignment (SEA), a leading-edge methodology, marks the evolution from a traditional “bottom-up” focus on interfaces / channels to one that ties Enterprise business objectives to Customer Experiences. SEA provides a unifying framework that aligns business units with disparate objectives, quantifying all interactions into actionable and measurable business results.


Poster by Ronnie Battista (MISI Company), David Roth (MISI Company)
Category:
Methodology
Track:
General
Schedule:
  • 10:00am to 10:30am on Wednesday, June 10, 2009
  • 3:00pm to 3:30pm on Wednesday, June 10, 2009