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Benchmarking the Benefit of User Testing: Pre- and Post-Design Results for a Public Transportation Site

A Transportation Authority, an award-winning public transit provider, redesigned its website to further improve service. This project highlights the value of assessing usability before and after redesign. Results showed increased task success and efficiency, but also identified continuing problems, including differing responses among diverse user groups.


Poster by Michael S. Elledge (Michigan State University), Sarah Swierenga, Hayley Roberts (Michigan State University), Jieun Sung (Michigan State University)
Category:
Methodology
Track:
General
Schedule:
  • 10:00am to 10:30am on Wednesday, June 10, 2009
  • 3:00pm to 3:30pm on Wednesday, June 10, 2009