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A comprehensive method for experience prototyping increased a business' revenue by six times

This poster describes an innovative method for service design which significantly improved the user experience of a fast food shops chain. The method combines context analysis with experience prototyping and investigates multiple modalities of customer experience. As a result all service design measures were significantly improved. Increase in business’ revenue is currently six times more than before.


Poster by Zafer Bilda (Different Solutions)
Category:
Case Study
Track:
General
Schedule:
  • 10:00am to 10:30am on Wednesday, June 10, 2009
  • 3:00pm to 3:30pm on Wednesday, June 10, 2009