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Combining Methods: Web Analytics and User Testing

Practical examples of how Web Analytics data was used to strengthen the User Testing process.

We will explain how and why you should use Web Analytics data in the User Testing process. The presentation will focus on practical examples, showing how actual projects benefited from using quantitative data. It will also make clear how User Researchers and Web Analysts can work together as a team.


40 Minute Presentation by Martijn Klompenhouwer (User Intelligence), Martijn Klompenhouwer (User Intelligence), Adam Cox (User Intelligence)
Category:
Track:
Advanced Practitioners (AP)
Time:
1:30pm to 2:10pm on Thursday, May 27, 2010