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Can’t we just get along: how can UX practitioners work better with marketing researchers?

Breaking down the silos to better serve the customer experience

Companies often keep UX research and marketing research in separate “silos,” which can have a serious impact on the sharing of information relating to key insights re: customer experience. How can we break down the silos to better serve the customer, elevate the importance of UX within the organization, and ensure the success of our business?


Idea Market by David Kozatch (DIG), Susanna Kirk (Senior Consultant)
Category:
Track:
General
Schedule:
  • 10:30am to 12:10pm on Wednesday, May 26, 2010