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From International Observations to Cultural requirements - Integrate or Tailor Cultural Differences in User Interface Design

Case Studies and Discussions for Experienced Practitioners

Tailoring applications for each country a product is shipped becomes prohibitive in cost. Through international observation research, key cultural and technological adoption patterns can be assessed. In this presentation, we will discuss when, how, and why we should or should not integrate these key requirements into a single user experience.

90 Minute Presentation by Wei Zhou (EMUX), Di Meng (Trend Micro), Lynn Rampoldi-Hnilo (Oracle Corporation)
Advanced Practitioners (AP)
8:30am to 10:00am on Friday, May 28, 2010