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Designing for a Multi-Channel Experience

Ideas for improving customer experiences at all touch points

How many touch points does your brand have with your customers? Multi-channel experience design is accomplished by understanding of how technology and interaction are entwined into real users’ context of use. Various types of research and analytical activities will help give you a healthier understanding of your audience and their behavior.


90 Minute Presentation by Megan Grocki (Mad*Pow), Amy Cueva (Mad*Pow)
Category:
Track:
Advanced Practitioners (AP)
Time:
8:30am to 10:10am on Thursday, May 27, 2010