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Establishing Cross-Cultural Collaboration in the Field of User Centered Design

A German-Indian Case Study for usability professionals

A process of establishing collaboration between a German and an Indian UCD service provider is presented, built on principles of modern communication theory: By following 5-phases gradually common ground was reached, allowing both partners to control the growth of trust and mutual understanding – eventually to deliver successful cross-cultural UCD projects.

40 Minute Presentation by Marcus Plach (ERGOSIGN GmbH), Sebastian Scholz (ERGOSIGN GmbH), Jayaram Srinivasan (SAP Labs India), Aurobinda Pradhan (PeepalDesign)
Advanced Practitioners (AP)
4:15pm to 4:55pm on Thursday, May 27, 2010

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