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Touchdown! Remote Usability Testing in the Enhancement of Online Fantasy Gaming

A case study for managers of online gaming and media sites

This session presents a case study on how ESPN/Disney with the assistance of Key Lime Interactive improved the user experience and increased registrations of their online fantasy football and baseball gaming through the effective use of moderated and automated remote usability studies.


40 Minute Presentation by Ania Rodriguez (Key Lime Interactive, LLC), Kerin Smollen (Disney / ESPN)
Category:
Track:
Advanced Practitioners (AP)
Time:
1:30pm to 2:10pm on Thursday, May 27, 2010