40 Minute Presentation Details
Implications of User Engagement with Universal Search Results
Effective search engine marketing relies on understanding user interactions with continually evolving search engines. Googles universal search, which now includes media results, is one such evolution. We conducted a neuromarketing study analyzing user behavior through physiological, emotional, and qualitative data and found that pages including media were more engaging.
- 3:30pm to 4:10pm on Thursday, May 27, 2010