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Implications of User Engagement with Universal Search Results

A neuromarkting research study that highlights the importance of optimizing all of your media, not just text

Effective search engine marketing relies on understanding user interactions with continually evolving search engines. Google’s universal search, which now includes media results, is one such evolution. We conducted a neuromarketing study analyzing user behavior through physiological, emotional, and qualitative data and found that pages including media were more engaging.


40 Minute Presentation by Dan Berlin (Mad*Pow), Jeremi Karnell (One to One Interactive)
Category:
Track:
General
Time:
3:30pm to 4:10pm on Thursday, May 27, 2010