90 Minute Presentation Details
Selling UX By Aligning User Experience With Your Organizations Goals
When it comes to "selling" user experience (UX) processes, methods and techniques in our organizations, even experienced practitioners often dont always know how to sell effectively. But selling UX isnt just about convincing your business of the value of user experience its about aligning your goals with the goals of the business. We advocate for taking a very basic approach, one that looks at business goals, aligns "our usability work with "their" objectives, and demonstrates how usability tools, methods and techniques can help accomplish business goals.
- 3:30pm to 5:10pm on Wednesday, May 26, 2010