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Ethnography 101: Usability En Plein Air

A how-to presentation about conducting ethnographic research to guide innovative web site design for specific people groups.

Studying users in their natural environment is key to designing innovative, break-through web sites rather than incrementally improving existing designs. This session gives attendees a powerful tool for understanding their customers’ needs. Using the research process presented, attendees will plan research to support design of a mobile e-commerce application.

90 Minute Presentation by Paul Bryan (Usography Corporation)
8:30am to 10:10am on Thursday, May 27, 2010

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