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Rent a car in just 60, 120 or 240 seconds? – Comparative Usability Measurement

Key results from the largest comparative usability measurement ever conducted. Real data about what works and what doesn’t in usability measurement.

Fifteen teams from the US and Europe independently measured key usability parameters for Budget.com, a state-of-the-art car rental website. In this presentation you get real world data about how experienced professionals carry out reliable measurements, reproducibility of measurements, unmoderated measurements, how to handle incorrect user results, etc.


90 Minute Presentation by Rolf Molich (DialogDesign), Tomer Sharon (Google), Jurek Kirakowski (University College Cork, Ireland)
Category:
Track:
Advanced Practitioners (AP)
Time:
10:30am to 12:10pm on Thursday, May 27, 2010