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Creating Richer Personas - Making Them Mobile, International, and Forward Thinking

A case study meant for an audience with a basic understanding of what a persona is, from newcomers to experienced usability practitioners

Personas are a great way to get development teams in sync with a new space and their users. This presentation discusses solutions to extending personas to include novel types of information such as mobile behavior, cultural differences, and ways to promote forward thinking.

40 Minute Presentation by Michele Snyder (Oracle Corp.), Anthony Sampanes (Oracle Corporation), Brent White (Oracle Corporation), Lynn Rampoldi-Hnilo (Oracle Corporation)
3:30pm to 4:10pm on Thursday, May 27, 2010