40 Minute Presentation Details
The Amazonization of Global E-Commerce User Experience
The art of succesful Web Globalization is the right balance between global standardization and local relevance. For E-Commerce, global players such as Amazon or eBay (and the patterns they establish) add another dimension to this matter. What does this mean for local shops and global brands engaging in online retail?
- Advanced Practitioners (AP)
- To Be Determined