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The Amazonization of Global E-Commerce User Experience

Embracing cultural diversity and differentiating your brand in an website genre influenced by pattern-setting global players.

The art of succesful Web Globalization is the right balance between global standardization and local relevance. For E-Commerce, global players such as Amazon or eBay (and the patterns they establish) add another dimension to this matter. What does this mean for local shops and global brands engaging in online retail?

40 Minute Presentation by Arne Kittler (Fork Unstable Media GmbH)
Advanced Practitioners (AP)
To Be Determined