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Mobile User Experience: Insights from South Africa and its cultures

Mobile research findings for newcomers and mobile user experience practitioners designing for cultural diversity

A consolidation of various mobile usability tests performed in South Africa. Revealing user behavioural trends and insights in regards to user experience design that could be applied across emerging markets and culturally diverse societies. Designing for an audience where the mobile is their first and at times only interaction with technology.

90 Minute Presentation by Helga Letowt-Vorbek (Mantaray-it)
Advanced Practitioners (AP)
3:30pm to 5:00pm on Thursday, May 27, 2010