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Social media and user research

The crowd is talking, how can we listen?

Organizations are starting to use social media to listen to customers. How do they determine who to listen to? How should organizations use social media to make decisions about products and services? Social media presents exciting challenges for user experience researchers, so it’s essential to share emerging methods & strategy.


Idea Market by Lani Hathaway (Anthro-Tech, Inc.), Kath Straub (Usability.org)
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General
Schedule:
  • 10:30am to 12:10pm on Wednesday, May 26, 2010