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Measuring the Effectiveness of Web 2.0: A Multi-Faceted Evaluation

A Case Study of Social Media Metrics

As companies, organizations and government agencies venture into the world of Web 2.0, there is an increasing need to evaluate the effectiveness of these communications and justify the return on investment. This presentation will showcase the methodology used at one government agency to evaluate its new media technologies.


Presentation by Cari A. Wolfson, Robert Bailey (Computer Psychology), Janice Nall (Centers for Disease Control), Sarah Greer (Centers for Disease Control), Catherine Jamal (Centers for Disease Control )
Category:
Track:
Usability Fundamentals (UF)
Time:
2:05pm to 2:35pm on Wednesday, May 26, 2010