Measuring the Effectiveness of Web 2.0: A Multi-Faceted Evaluation
As companies, organizations and government agencies venture into the world of Web 2.0, there is an increasing need to evaluate the effectiveness of these communications and justify the return on investment. This presentation will showcase the methodology used at one government agency to evaluate its new media technologies.
- Usability Fundamentals (UF)
- 2:05pm to 2:35pm on Wednesday, May 26, 2010