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Make icons make sense: solving symbols for global audiences

An update on iconic design and research for practitioners of international products

In my efforts to symbolise actions, categories, and places for global products like Google Maps, I’ve encountered new challenges in creating single icons that work for the entire planet. Witness the surprising reactions of various cultures and age groups on these icons, and hear new ideas moving forward.

40 Minute Presentation by Patrick Hofmann (Google)
Advanced Practitioners (AP)
2:15pm to 2:55pm on Thursday, May 27, 2010