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Triangulating Research Using Multiple Methods: Lessons learned from using eye-tracking, EEGs, surveys, and more

Lessons learned from using eye-tracking, EEGs, surveys, and more

Over the past year, we’ve conducted multiple research projects using a variety of research methods on each study—from combining eye-tracking and quantitative usability testing or combining surveys with tests measuring brain activity using EEGs. We’ll present three case studies of triangulation in action.


90 Minute Presentation by Jim Hudson (PayPal), Paresh Vakhariya (PayPal), Kuldeep Kelkar (PayPal)
Category:
Track:
General
Time:
3:30pm to 5:10pm on Wednesday, May 26, 2010