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Discussion: Eye Tracking Meets User Experience

8 diverse & experienced usability experts discuss the impact of eye tracking data on their current practice by highlighting use cases & best practices

While some challenge the validity of the acquired data, others have been successfully pairing eye tracking methodologies with other user testing tools for years. Learn from domain experts about the eye tracking methodologies that are actively employed or emergent in their practices. Ask questions to dispel myths or challenge convention.

Experienced practitioners might be pleasantly surprised to learn how complimentary such tools can be to their current protocol. Networking and knowledge-sharing is encouraged.

Panelists: Jennifer Knodler - SMI Eye & Gaze Tracking Cathy Zapata – Metrics Marketing Group Dante Murphy – Digitas Health Detlef Ruschin - Fraunhofer Heinrich-Hertz-Institut Elisabeth Andre - Institut für Informatik, Universität Augsburg Frank Heidmann - Fachhochschule Potsdam Kate Caldwell - UX Research & Consulting Werner Korb – Innovation Center Computer Assisted Surgery (ICCAS), Leipzig

Panel (90 minute) by Jennifer Knodler (SensoMotoric Instruments), Kate Caldwell (UX Research & Consulting), Dante Murphy (Digitas), Cathy Zapata (Metrics Marketing Group), Detlef Ruschin (Fraunhofer Heinrich-Hertz-Institut), Elisabeth Andre (Institut für Informatik, Universität Aug)
Advanced Practitioners (AP)
10:30am to 12:10pm on Thursday, May 27, 2010