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Technology is a Cultural Practice

Keynote Speaker for UPA 2010

Invited Speaker Rachel Hinman (Nokia Research Lab)
8:30am to 10:00am on Wednesday, May 26, 2010

Session Details

How do you design a mobile money service for people in rural Uganda who’ve never had a bank account?

How do you test the usability of a mobile phone’s address book for users in rural India who’ve never had an address… yet alone an analog address book?

As cheap PCs and inexpensive mobile phones flood the global market, usability and user experience professionals will encounter more and more questions like these. Questions that challenge not only our research tools and methodologies, but our fundamental assumptions about how people engage with technology.

In this keynote, Rachel will share her thoughts on the challenges and opportunities the current cultural watershed will present to our industry as well as the metamorphosis our field must undergo in order to create great experience across different cultures.

Rachel Hinman is Senior Design and User Experience Researcher at the Nokia Research Lab in Santa Monica, California and a recognized thought leader in the mobile user experience field.

Her passion for people, design, and the belief that technology should improve the human condition has been the driving force of Rachels career for the last ten years. She is a strong believer in approaching mobile research and design from an empathic, human-centered perspective.

Rachel's innate sensitivity to people and culture have proven powerful skills in the field, enabling her to successfully lead research studies on mobile phone usage in the US, Europe, Asia and Africa.

Rachel is the creative force behind the 90 Mobiles in 90 Days Project and writes and speaks frequently on the topic of mobile research and design. Her perspectives have been featured in Interactions Magazine, BusinessWeek, and Wired Magazine.

Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago.