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Design for Happiness

Wed PM Invited Speaker

Invited Speaker Pieter Desmet (Department of Industrial Design Engineering)
3:30pm to 5:10pm on Wednesday, May 26, 2010

Session Details

The ability to design products with a positive emotional impact is of great importance to the design research community and of practical relevance to the discipline of design. Emotion is a primary quality of human existence, and all of our relationships – those with inanimate objects as well as those with people – are enriched with and influenced by emotions. Not only do emotions have a considerable influence on purchase decisions, post-purchase satisfaction, and product attachment, but also on the general happiness of the people who own and use them. The emotions that we experience daily, including those we experience in response to the designed objects that surround us, have been shown to be main determinants of our general well-being. In his lecture, Desmet discusses the role of product design in emotional experiences, and proposes some opportunities to develop design strategies to conceptualise products that contribute to the happiness of their users.

Dr. Pieter Desmet is an associate professor of form theory in the faculty of Industrial Design Engineering at Delft University of Technology. He has a background in industrial design, and obtained his Ph.D. for research on emotional product experience. His main research interest is in the field of design, emotion, and subjective well-being: he studies why and how consumer products evoke emotions, and how product experience can be measured. In addition, he develops methods that facilitate emotion-driven design in cooperation with several international companies. He is co-founder and executive board member of the International Design for Emotion Society. He is scientific advisor of SusaGroup, an organization that facilitates design for meaningful experiences, and frequent guest lecturer in, for example, Hong Kong, Korea, Taiwan, Chicago, and Denmark. Desmet has published his research in major international journals, is (co-)author of the books Enriching (2008), Design and Emotion moves (2008), Designing Emotions (2002), and co-editor of a design & emotion special issue of the International Journal of Design (2009).