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Culture: You're Soaking In It

Thursday Late AM Invited Speaker

Invited Speaker Steve Portigal
10:30am to 12:10pm on Thursday, May 27, 2010

Session Details

Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.

Steve Portigal is the founder of Portigal Consulting, a bite-sized firm in the San Francisco Bay Area that brings together user research, design and business strategy. Portigal Consulting helps clients to discover and act on new insights about themselves and their customers. Steve speaks regularly at design events (IDSA, IXDA, interaction09, etc.). He writes for interactions magazine, Core77 and the Portigal Consulting blog, All This ChittahChattah. He is an avid photographer who has a Museum of Foreign Groceries in his home.