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View My Agenda - Joy of Use in der Praxis

Bringing Joy of Use to Life

The relaunch of the web presence, which is Germany’s biggest online vehicle market place, was accompanied by altogether eleven user studies conducted between 2005 and 2008. We illustrate the iterative development process and interplay of client, design agency, and usability agency. Optimization of the search function (“the search is the star”) and of design (e.g. the superteaser as “stage for the star”) were the focus of the relaunch. The changes not only resulted in higher user satisfaction, but as well in a significant rise in site visits, page visits, and the amount of vehicles inserted. In the same way, an increase in brand awareness and willingness to recommend the site could be identified.

Presentation by Klaus Cloppenbur, Sabrina Duda, Karl Szwillus
10:30am to 11:00am on Thursday, May 27, 2010