Idea Market Details
What is the role of translation in multinational user experience research studies?
As products reach global audiences, UER participants increasingly represent different countries. Rarely are individual researchers proficient in all the necessary languages; they need translators and other in-country partners to communicate with participants and comprehend collected data. Tips shared at this Idea Market will help practitioners in planning and executing multinational studies.
- 10:30am to 12:10pm on Wednesday, May 26, 2010