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Das unentdeckte Land: User Experience in der Unternehmensstrategie

The Undiscovered Country: User Experience as Part of the Corporate Strategy

How does user experience fit into the corporate strategy? Corporate success is measured in sales volume and profit and not in terms of good or bad User Experience. While explaining why user experience should be part of the corporate strategy, we will take a look at the current state of affairs in the software industry, the impact of bad user experience on corporate success and challenges in agile development processes.

Presentation by Kostanija Petrovic, Clemens Lutsch, Ulrike Weißenberger
9:05am to 9:35am on Thursday, May 27, 2010