Das unentdeckte Land: User Experience in der Unternehmensstrategie
How does user experience fit into the corporate strategy? Corporate success is measured in sales volume and profit and not in terms of good or bad User Experience. While explaining why user experience should be part of the corporate strategy, we will take a look at the current state of affairs in the software industry, the impact of bad user experience on corporate success and challenges in agile development processes.
- 9:05am to 9:35am on Thursday, May 27, 2010