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Internationale Usabilityoptimierung von Prozessen und Formularen im Automobilbereich

Optimize Processes and Forms in Automotive

In October 2009 Syzygy GmbH, on behalf of Mazda Motor Europe GmbH, conducted international usability testings in Germany, Italy, Denmark and Russia. The main focus was on the two processes “dealer locator” and “test drive” on Mazda’s regional websites, which had been revised and prototyped prior to the testings. The goal was to gain insights on the user journeys’ transparency, conformance to expectations and the usability of the webforms. The testings were performed in usability labs in Bad Homburg (Germany), Rome, Copenhagen and Moscow. We will present the findings of the tests, including usability problems in different countries and users’ expectations regarding the user journeys – especially towards the “test drive”-process. Furthermore we will discuss organizational challenges usability professionals might be faced with during international projects and usability testings.

Presentation by Claudia Armbrüster, Frauke Voss
11:05am to 11:35am on Wednesday, May 26, 2010