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Personas für Business Software

Personas for Business Software

Since Alan Cooper first introduced personas into the software design and development process, they have become a popular design tool, particularly for web or consumer products.

Personas are also valuable when designing enterprise software. However, when designing enterprise software access to end users and gathering research data is challenging. Furthermore, persona deliverables must evolve to take into account the enterprise context. In this session we will provide an overview of persona deliverables designed specifically for enterprise software and describe how they can be used as part of an agile development process.

Presentation by Kostanija Petrovic , Katharina Göring, Petra Kowallik
4:05pm to 4:35pm on Wednesday, May 26, 2010